Cartier as luxury industry invests heavily in its brand with the intention of increasing popularity, prestige, and exclusive brand image of its products, all the while limiting accessibility. Customer are showing a preference for more sophisticated watch and jewellery items, ones which also inevitably tend to be higher-priced. Some people dedicated their entire watch and jewellery collection to Cartier brand when showing a preference for more sophisticated, luxury, elegance, and class items.
Atmosphere in a boutique is extremely important for
Cartier to make its customer feel at home, no matter
if he or she is in Paris, New York or in Hong Kong.
Even more, the KISMIE programme of Cartier was set up with the aim of embedding a culture of excellent customer service across all of Cartier's boutiques and customer service centres around the world. The programme uses a combination of tools to develop practical customer relationship kills and provides employees with an in-depth under-
standing of Cartier. To remain a leading luxury brand, Cartier must continue offering beautiful
products and excellent service.
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