Cartier advertises its product through magazine, screen visual, or Internet to attract more customers other than its regular wealthy ones. Cartier most ambitious screen advertisement was "The Cartier Odyssey" a three-and-a-half minute spectacular that required three panthers, model Shalom Harlow and a life-size replica of a 1906 biplane. The production of the film was estimated to $5.3 million and its purpose was to show a clear brief from Cartier to bring the brand communication to a new level.
Cartier in its public relation demonstrates its interest in women
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