Chaptr 10 - Product Concepts

Today Cartier is one of the world's leading luxury goods companies, designing and manufacturing a broad range of luxury products including jewelry and watches. The Cartier products are used as consumer products, where the consumer will buy them for their own personal wants. Cartier has a large bunch of luxury jewelry and watches that customers are willing to purchase for their own satisfaction. These productions  are what have come to be called" high - involvement" and " complex" products. Cartier has a high amount of brand quality. Every single customer purchasing a Cartier product feels it is reliable and proud of his or her purchase. Original Cartier jewelry or watches are an example of specialty products that possess some unique characteristics that cause the buyers to price these particular products. Buyers will even more go out of their way to purchase specialty products. Although Cartier products are more expensive and have this stylish , elegant, and classic, customers still feel it is a product they must have.