Chaptr 10 - Product Concepts

Today Cartier is one of the world's leading luxury goods companies, designing and manufacturing a broad range of luxury products including jewelry and watches. The Cartier products are used as consumer products, where the consumer will buy them for their own personal wants. Cartier has a large bunch of luxury jewelry and watches that customers are willing to purchase for their own satisfaction. These productions  are what have come to be called" high - involvement" and " complex" products. Cartier has a high amount of brand quality. Every single customer purchasing a Cartier product feels it is reliable and proud of his or her purchase. Original Cartier jewelry or watches are an example of specialty products that possess some unique characteristics that cause the buyers to price these particular products. Buyers will even more go out of their way to purchase specialty products. Although Cartier products are more expensive and have this stylish , elegant, and classic, customers still feel it is a product they must have.

Chapter 18 - Sales Promotion and Personal Selling

Sales Promotion is commonly used to obtain an increase in sales short term. Could involve using money off coupons or special offers. Cartier does not offer many promotions. Cartier sales are pretty good without aggressive promotional campaigns.  Cartier maintains its successful sales on its regular and loyal wealthy customers. The enormous prices for Cartier merchandises may varie expensively, but if you are willing to go onto websites, such as eBay and jomashop you can certainly find items for significantly cheaper. You can find Cartier discounts and coupons promo codes only on some retailers either online or department stores such as Macy's, Sacks, and Bloomingdales.

Personal selling is the process that allows marketers the greatest freedom to adjust a message to satisfy customers' information needs. As other luxury brands, cartier is keeping its way to attract even more customers by different social networks such as facebook or mySpace.  Facebook Timelime, Cartier has a powerful tool with which it can reach and engage people all over the world.  Nowadays, possessing a piece of jewelry from Cartier is incontrovertibly a symbol of high class and noble taste, and you can spot many super stars walking with proudness on the red carpet with Cartier jewellery.

chapter 17 - Advertising and Public Relations

Cartier advertises its product through magazine, screen visual, or Internet to attract more customers other than its regular wealthy ones. Cartier most ambitious screen advertisement was "The Cartier Odyssey" a three-and-a-half minute spectacular that required three panthers, model Shalom Harlow and a life-size replica of a 1906 biplane. The production of the film was estimated to $5.3 million and its purpose was to show a clear brief from Cartier to bring the brand communication to a new level. 

Cartier in its public relation demonstrates its interest in women

from all over the world by promoting female entrepreneurship, The Cartier's Women's Initiative Awards, through funding, sharing, coaching, fostering and networking throughout the globe. The Cartier Foundation for Contemporary Art presents 50 artists from around the world, painters, sculptors, designers and filmmakers, exhibiting more than 400 works and telling their story.

Chapter 15 - Retailing

Cartier is well known for its beautiful jewelry and watch and as a chain store because of the enormous Cartier retail stores around the world. Cartier jewelry and watches can be purchased from a Cartier boutique, a Cartier authorized dealer or a Cartier e-boutique. Cartier has four boutiques located in New York, Madison Ave, JFK Airport Terminal One, 653 Fifth Ave, and Saks Fifth Ave. Cartier is also sold in some department stores in NYC such as Cellini, Cosmos Boutique, HL Purdy, INT. Shoppes, and Wenpe. 

Cartier over 150 years, the House of Cartier has been putting its signature to luxury creations. Its motto can be resumed by three words: creativity, authenticity and originality. 

Customer satisfaction motivates everyone at the House of Cartier to diligently provide an extra special quality of service looking after Cartier creations throughout the world and taking the utmost care of precious objects that you entrust on us.

I decided to pay Cartier a visit located on Fifth Avenue and 52nd Street whose the building has been named <Cartier's Building> thus opening a new chapter in the long story linking Cartier to NYC. From the front it has a display you could have an overview of the items. I was greeted by the doorman and as I walked in I was astonished the store was pleasant, elegant and beautiful and the sales associated were nice and friendly, those who were not busy with customers smiled at me . I was looking at those magnificent bracelets a salesperson asked me if I needed help and if I would like something to drink and it was all very lovely. Even though, I did not purchase anything, they were still nice to me. Overall, everyone can be satisfy at Cartier's customer service and its wedding rings are absolutely awesome and for those who are looking for an elegant, beautiful and classic rings Cartier is the right place to go.

Chapter 6 - Consumer Decision Making

Cartier as luxury industry invests heavily in its brand with the intention of increasing popularity, prestige, and exclusive brand image of its products, all the while limiting accessibility. Customer are showing a preference for more sophisticated watch and jewellery items, ones which also inevitably tend to be higher-priced. Some people dedicated their entire watch and jewellery collection to Cartier brand when showing a preference for more sophisticated, luxury, elegance, and class items.

Atmosphere in a boutique is extremely important for 

Cartier to make its customer feel at home, no matter

if he or she is in Paris, New York or in Hong Kong. 

Even more, the KISMIE programme of Cartier was set up with the aim of embedding a culture of excellent customer service across all of Cartier's boutiques and customer service centres around the world. The programme uses a combination of tools to develop practical customer relationship kills and provides employees with an in-depth under- 

standing of Cartier. To remain a leading luxury brand, Cartier must continue offering beautiful 

products and excellent service.