Chapter 7- Business Marketing

Cartier is one of the world's legendary manufacturers of jewellery and fine watches. To maintain  this name of luxury brand, it has developed and created by the time goods and services what have reflected the lifestyle of its loyal customers through its journey. Cartier as a manufacturer of its own products still needs raw materials and services from other business in order to realize its products. Cartier 's customers can also purchase their products through the electronic commerce that the brand uses. To grow sales , or in a new buy concept, Cartier is making an aggressive play for the "nouveaux riches" in emerging market such as China and Russia.

Moreover, social media platforms are a prime outlet for brands to reach a wide range of interested consumers who could be future customers. Thus, Cartier is one of the first luxury brands to hang out its shingle on a social networking site. The underlying goal is enhance Cartier 's reputation as a luxury brand leader in deftly using social media tools to create excitement around its products and viral spread awareness for its brand. Through those social networks, Facebook and MySpace, the brand is advertising its new products and interacting with loyal and new customers.

Chapter 8 - Segmenting and Targeting Markets

Cartier is a well-known luxury brand and being considered a "luxury brand" itself, connotes a certain feel of exclusivity, excellent quality, high-level precision and outstanding craftsmanship which makes its target consumers only a small and niche-type of population. Its main target market or target audience belong to the luxury sector of the market who are individuals classified at the top-end spectrum of wealth and social economic status. Usually, its target consumers spend heavily on authentic and famous luxury brands to further enhance their image and position in the society therefore it set a strong calling and demand to remain loyal to the brand. Cartier based on its strategic approach is to connect existing Cartier costumers to the brand and continue to give them unique experiences while also capturing new clients who may be interacting with the brand for the first time. Also, Cartier, for its geographic segmentation, has a fantastic geographical spread. The brand added different shops in Europe, Middle East, The Americas, Japan, and the rest of Asia. The new Sortilege de Cartier collection attempts to capture our personality, motives, and lifestyle which constitute a good psychographic segmentation for the brand.

Chapter 11- Developing and managing products

Cartier is keeping with its origins as jewellers, it strives to exceed the limit of excellence, to create objects of the highest quality , and to invest new approaches the beauty. More recently, November 2012, Cartier introduced the new Winter Tale Holidays Campaign. Cartier features two panther cubs playing hide and seek in a snow that leads to the discovery of iconic Cartier precious gifts, an array of winter celebrations gifts suggestions - Love bracelets and rings, high jewellery, trinity rings, Tank Anglaise watch. 

Luxury brand marketing is all about creating that magic around the brand . Each item of Cartier is a perfectly told story based on a different aspect of love. The design of the Collection " Cartier Leve Ring "  or " The Love bracelets of Cartier " embraces a rich history of Cartier symbolizing everlasting love. Allow yourself to become one with your partner, possess or let yourself be possessed. The work of Cartier makes the brand even more desirable among its audience - both current and potential.

Chapter 16 : Integrated Marketing Communication

Cartier and all smart luxury brands want to cultivate an audience who are willing and enthusiastic to become brand evangelists. Cartier designs are also a great influence to their direct competitors. Cartier has differentiation as luxury brand based on competitive advantages linked to buyer desires for status, image, prestige, upscale, fashion, superior craftsmanship and the finer things in life. Cartier has developed its "wholesale" products concept under the trademarked name " Les must de Cartier ." The spinoff products, primarily accessories with modest prices, brought the Cartier reach of every consumer, without sacrificing the grandeur and reputation of the Cartier jewerly line.  

Chaptr 10 - Product Concepts

Today Cartier is one of the world's leading luxury goods companies, designing and manufacturing a broad range of luxury products including jewelry and watches. The Cartier products are used as consumer products, where the consumer will buy them for their own personal wants. Cartier has a large bunch of luxury jewelry and watches that customers are willing to purchase for their own satisfaction. These productions  are what have come to be called" high - involvement" and " complex" products. Cartier has a high amount of brand quality. Every single customer purchasing a Cartier product feels it is reliable and proud of his or her purchase. Original Cartier jewelry or watches are an example of specialty products that possess some unique characteristics that cause the buyers to price these particular products. Buyers will even more go out of their way to purchase specialty products. Although Cartier products are more expensive and have this stylish , elegant, and classic, customers still feel it is a product they must have.

Chapter 18 - Sales Promotion and Personal Selling

Sales Promotion is commonly used to obtain an increase in sales short term. Could involve using money off coupons or special offers. Cartier does not offer many promotions. Cartier sales are pretty good without aggressive promotional campaigns.  Cartier maintains its successful sales on its regular and loyal wealthy customers. The enormous prices for Cartier merchandises may varie expensively, but if you are willing to go onto websites, such as eBay and jomashop you can certainly find items for significantly cheaper. You can find Cartier discounts and coupons promo codes only on some retailers either online or department stores such as Macy's, Sacks, and Bloomingdales.

Personal selling is the process that allows marketers the greatest freedom to adjust a message to satisfy customers' information needs. As other luxury brands, cartier is keeping its way to attract even more customers by different social networks such as facebook or mySpace.  Facebook Timelime, Cartier has a powerful tool with which it can reach and engage people all over the world.  Nowadays, possessing a piece of jewelry from Cartier is incontrovertibly a symbol of high class and noble taste, and you can spot many super stars walking with proudness on the red carpet with Cartier jewellery.

chapter 17 - Advertising and Public Relations

Cartier advertises its product through magazine, screen visual, or Internet to attract more customers other than its regular wealthy ones. Cartier most ambitious screen advertisement was "The Cartier Odyssey" a three-and-a-half minute spectacular that required three panthers, model Shalom Harlow and a life-size replica of a 1906 biplane. The production of the film was estimated to $5.3 million and its purpose was to show a clear brief from Cartier to bring the brand communication to a new level. 

Cartier in its public relation demonstrates its interest in women

from all over the world by promoting female entrepreneurship, The Cartier's Women's Initiative Awards, through funding, sharing, coaching, fostering and networking throughout the globe. The Cartier Foundation for Contemporary Art presents 50 artists from around the world, painters, sculptors, designers and filmmakers, exhibiting more than 400 works and telling their story.