Friday, August 31, 2012

Chapter 1- History and Mission statement

 HISTORY

Founded in 1847, in its first shop on Rue Montorgueil in Paris by Louis Francois Cartier, Cartier stands as one of the world's most esteemed and respectful companies in the luxury goods industry. Cartier soon was adopted by royalty finding its first notable champion patron in Princess Mathilde a cousin to Napoleon III. In 1902, the business of Cartier had already expanded from Paris to London and New York. 

Later, experienced only two generations of business, the company has long crown history serving royalty as well as stars and celebrities. Thus, Cartier achieved the title of " King of Jewelry," and the Prince of Wales, Albert Edward II, named it " Jeweller to kings, king of Jewellers." Cartier has been known worldwide for high jewelry creations and watches including "the Bestiary" (best illustrated by the panther brooch of the 1940s created for Wallis Simpson), perfumes and prestige accessories- symbols of crafts manship and elegance, quality and excellence. 

Today Cartier jewelry which condensed history of 165 years operates more than 200 stores in 125 countries with four emblematic boutiques world-wide: Paris-Rue de la Paix, London-New Bond Street, New York City-Fifth Avenue and Tokyo-Ayoma. 

                   
MISSION STATEMENT

Cartier as provident art pioneer will set a fashionable and aspirational style and implant the idea of the must have, in a range of items that will be more affordable and not just for the titled, wealthy and elite that had previously been the main clients through the door way of Cartier. Actively encouraging contemporary talents with the launch in 1984 of the Foundation Cartier for contemporary art, Cartier has scaled up art sponsorship and cooperation programs.