Saturday, September 29, 2012

Chapter 5 - Developing a Global Vision


Cartier has been in the business since 1847. Designing and manufacturing exclusive collections of fine jewelry, wristwatches and prestige accessories, distributed through close to 300 Cartier boutiques worldwide. The beginning of a second republic was an incredible period of development for France, it was when Paris started to shine internationally, and Cartier developed its business with global expansion. At the end of the 18th century, Paris was the center attraction of the world, Cartier had an international clientele already -  not only the aristocracy of the second empire, but also the Russian princes and the rich American people. In 1898, Louis Cartier joined the business with a new ambition and a new vision for the company with his elegant and extravagant designs in watches. Today, Cartier has more than 200 stores around the world and has four Cartier symbolic boutiques located in Paris, France (13, Rue de la Paix), London UK (175-177 New Bond Street), New York, USA(653 Fifth Avenue) and Tokyo, Japan(Minami Aoyama). Each Cartier store around the globe offers a wide range of jewelry, bridal jewelry, timepieces, leather and accessories products.

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