Chapter 11- Developing and managing products

Cartier is keeping with its origins as jewellers, it strives to exceed the limit of excellence, to create objects of the highest quality , and to invest new approaches the beauty. More recently, November 2012, Cartier introduced the new Winter Tale Holidays Campaign. Cartier features two panther cubs playing hide and seek in a snow that leads to the discovery of iconic Cartier precious gifts, an array of winter celebrations gifts suggestions - Love bracelets and rings, high jewellery, trinity rings, Tank Anglaise watch. 

Luxury brand marketing is all about creating that magic around the brand . Each item of Cartier is a perfectly told story based on a different aspect of love. The design of the Collection " Cartier Leve Ring "  or " The Love bracelets of Cartier " embraces a rich history of Cartier symbolizing everlasting love. Allow yourself to become one with your partner, possess or let yourself be possessed. The work of Cartier makes the brand even more desirable among its audience - both current and potential.