Chapter 7- Business Marketing

Cartier is one of the world's legendary manufacturers of jewellery and fine watches. To maintain  this name of luxury brand, it has developed and created by the time goods and services what have reflected the lifestyle of its loyal customers through its journey. Cartier as a manufacturer of its own products still needs raw materials and services from other business in order to realize its products. Cartier 's customers can also purchase their products through the electronic commerce that the brand uses. To grow sales , or in a new buy concept, Cartier is making an aggressive play for the "nouveaux riches" in emerging market such as China and Russia.

Moreover, social media platforms are a prime outlet for brands to reach a wide range of interested consumers who could be future customers. Thus, Cartier is one of the first luxury brands to hang out its shingle on a social networking site. The underlying goal is enhance Cartier 's reputation as a luxury brand leader in deftly using social media tools to create excitement around its products and viral spread awareness for its brand. Through those social networks, Facebook and MySpace, the brand is advertising its new products and interacting with loyal and new customers.