
Moreover, social media platforms are a prime outlet for brands to reach a wide range of interested consumers who could be future customers. Thus, Cartier is one of the first luxury brands to hang out its shingle on a social networking site. The underlying goal is enhance Cartier 's reputation as a luxury brand leader in deftly using social media tools to create excitement around its products and viral spread awareness for its brand. Through those social networks, Facebook and MySpace, the brand is advertising its new products and interacting with loyal and new customers.