Cartier is a well-known luxury brand and being considered a "luxury brand" itself, connotes a certain feel of exclusivity, excellent quality, high-level precision and outstanding craftsmanship which makes its target consumers only a small and niche-type of population. Its main target market or target audience belong to the luxury sector of the market who are individuals classified at the top-end spectrum of wealth and social economic status. Usually, its target consumers spend heavily on authentic and famous luxury brands to further enhance their image and position in the society therefore it set a strong calling and demand to remain loyal to the brand. Cartier based on its strategic approach is to connect existing Cartier costumers to the brand and continue to give them unique experiences while also capturing new clients who may be interacting with the brand for the first time. Also, Cartier, for its geographic segmentation, has a fantastic geographical spread. The brand added different shops in Europe, Middle East, The Americas, Japan, and the rest of Asia. The new Sortilege de Cartier collection attempts to capture our personality, motives, and lifestyle which constitute a good psychographic segmentation for the brand.
Cartier is keeping with its origins as jewellers, it strives to exceed the limit of excellence, to create objects of the highest quality , and to invest new approaches the beauty. More recently, November 2012, Cartier introduced the new Winter Tale Holidays Campaign. Cartier features two panther cubs playing hide and seek in a snow that leads to the discovery of iconic Cartier precious gifts, an array of winter celebrations gifts suggestions - Love bracelets and rings, high jewellery, trinity rings, Tank Anglaise watch.
Luxury brand marketing is all about creating that magic around the brand . Each item of Cartier is a perfectly told story based on a different aspect of love. The design of the Collection " Cartier Leve Ring " or " The Love bracelets of Cartier " embraces a rich history of Cartier symbolizing everlasting love. Allow yourself to become one with your partner, possess or let yourself be possessed. The work of Cartier makes the brand even more desirable among its audience - both current and potential.
Cartier and all smart luxury brands want to cultivate an audience who are willing and enthusiastic to become brand evangelists. Cartier designs are also a great influence to their direct competitors. Cartier has differentiation as luxury brand based on competitive advantages linked to buyer desires for status, image, prestige, upscale, fashion, superior craftsmanship and the finer things in life. Cartier has developed its "wholesale" products concept under the trademarked name " Les must de Cartier ." The spinoff products, primarily accessories with modest prices, brought the Cartier reach of every consumer, without sacrificing the grandeur and reputation of the Cartier jewerly line.
Cartier is a well-known luxury brand and being considered a "luxury brand" itself, connotes a certain feel of exclusivity, excellent quality, high-level precision and outstanding craftsmanship which makes its target consumers only a small and niche-type of population. Its main target market or target audience belong to the luxury sector of the market who are individuals classified at the top-end spectrum of wealth and social economic status. Usually, its target consumers spend heavily on authentic and famous luxury brands to further enhance their image and position in the society therefore it set a strong calling and demand to remain loyal to the brand. Cartier based on its strategic approach is to connect existing Cartier costumers to the brand and continue to give them unique experiences while also capturing new clients who may be interacting with the brand for the first time. Also, Cartier, for its geographic segmentation, has a fantastic geographical spread. The brand added different shops in Europe, Middle East, The Americas, Japan, and the rest of Asia. The new Sortilege de Cartier collection attempts to capture our personality, motives, and lifestyle which constitute a good psychographic segmentation for the brand.
.jpg)
